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A year ago Sony Pictures Entertainment had such high hopes for their rebooted Spider-Man franchise. Production on The Amazing Spider-Man 2 was moving forth without a hitch and early footage from the blockbuster sequel screened at the 2013 San Diego Comic-Con to an enthusiastic response. Back in December the studio was so certain that it was going to be the biggest movie of this summer, if not 2014, that they announced plans to exploit their ownership of the movie rights to the Spider-Man universe by developing spinoffs that would star Spidey villains Venom and the Sinister Six.
The plan originally was for Amazing Spider-Man 2 screenwriters Alex Kurtzman, Roberto Orci, and Jeff Pinkner to collaborate on the Venom feature, while Cabin in the Woods director Drew Goddard would write and eventually be called upon to direct the Sinister Six movie. Then Amazing Spider-Man 2 opened to withering reviews from critics and less box office than the studio had initially projected. I haven't seen the second movie in the rebooted series yet but the consensus is that the gluttony of villains, lack of attention paid to the main characters, and an anti-climatic ending that was to have paved the way for the spinoffs are what hurt its chances at the box office. A $706 million worldwide haul is hardly anything to sniff, but Sony was hoping that Amazing Spider-Man 2 would top out at a solid billion and change at the very least. [...]
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